Got hired by Dentsu Malaysia after ECD SP Lee saw Norman present his work at 95%.
“The journey of advertising is like walking in a dark cave. Luckily, someone gave me a candle. But at 95%, they gave me nothing ... They taught me how to light a torch.”
“Uni taught me all the theory, but no real world practical application. Then I worked for one year and got the practical - but sometimes I didn’t understand what I was doing because the pace was so fast and I couldn’t relate it to the theory. At 95%, I finally learnt through a combination of both.”
Chee Chiaw, Art Director
who just started his own agency called CC+J
“In 95% I didn’t only learn about advertising. I also learnt a lot about myself, where I’m going to, and what I want to be. I also learnt about how to be my own trainer, and I think this is the greatest learning I got here."
Fajar Kurnia, graduate of 95%
“To some, creativity is an inate ability. But for the rest of us, creativity can still be nurtured and developed. The basic criterion for being creative is simply to just have an open mind. That is what you will learn at 95%. Learn the basics of creating powerful messages by empowering yourself with an open mind, developing the soul of your creativity, discovering the passion in your heart and most of all, to create, create and create. Allow yourself a chance to see what this training can do for you and you will find a whole lot more than what you've bargained for.”
Koon, a fresh copywriter from a non-advertising background, is working at Armstrong Advertising. Photo shows Executive Creative Director of McCann-Erickson Hwa, taking a look at Koon's portfolio at the end of his training at 95%.
Wen Siew, AE at JWT, got promoted to Senior AE, then to AM, all within 1 year of graduating from 95%, says "I love advertising and I see my work as my life. There'll be times when I'm in doubt wondering if I've chosen the right career. 95%, Janet especially, has reminded me the very reason why I first love advertising. The mark everyone has left in me at 95% is life changing, cherished and always be remembered.”
Ling, AE at JWT, also got promoted to Senior AE upon graduating from 95%. She says "Throughout training, I observed that self-barriers are what stops people in doing great work. At 95%, we are encouraged to be ourselves and contribute freely and that's when I realised that we have the potential to shine.”
Anthony Limanjaya, seen here with Trainer Peter Gan and Programme Director Shahnaz. "I learnt many things here: strategic thinking, idea generation, advertising strategy, and many other stuff, but the greatest learning that I got here is that I was given the chance to know more about myself, to be able to recognise the potentials that I never think I had before! And now I am more enthusiastic, and optimistic when I face a challenge, because now I know that I can do it, and the best thing is that all of this was not told to me by the trainers, but it's all been discovered by myself through all the exercises and guidance, and that makes it so powerfull!!"
Maxwell Chong, graduate of 95%, moving over to New Zealand soon.
“95% is like Dorothy in “wizard of oz” accompanying me on my journey of finding my brain, my heart and my courage for advertising.”
One of the most beneficial learning that I will practise for life.” said Daniel Ang, who got a job at Rapp Collins after graduating from 95%.
"There are so many things I've learnt here in 95% - both in advertising skills and my very own personality. I was trained by Peter and Janet on how to create an advertising strategy that works and advertisements that communicate - things that aren't fulfilled from my three years studying in advertising college. After the personal growth, I can see clearer my paths for me to go in the future. I feel so lucky because I grabbed the chance to join 95%, and by the end of this training, I feel so rich."
Kristina Putri Dinihari, graduate of 95%, seen here with Programme Director Shahnaz and Trainer Janet Lee.
“95% brought out the confidence in me and made me realise my own capabilities. It taught me how to channel my creative thinking into creating ideas.
It also trained me to evaluate an ad or idea which I couldn't do before.
The training has made me more aware and sharp, and the judge of my own ideas. The experience here has been a mind blowing roller coaster ride.”
Johan Putra, started working at M&C Saatchi soon after graduating from 95%.
The earliest graduate Kelvin Long is now the happy co-owner of a small, highly charged ad agency called Lucideas. Not only are they winning awards in Malaysia and Asia, they are also winning new business pitches against the big international ad agencies. And they are the masterminds behind our 'Lost-Found-PassionTo Write' campaign. Check them out at www.lucideas.com