Thursday, July 26, 2007

Me? A Copywriter?

[This post has been updated on 13th June 2012]

If you’re good in English, enjoy writing and love being creative, copywriting could be an exciting career for you!

Come and find out more at the “Me? A Copywriter?” workshop. You will get a clear idea of what copywriting is, what the job involves, and explore your potential to be one.

Date : 24th June 2012 (Sunday)
Time : 3pm - 6pm (followed by Idea Rawkstarrs briefing from 6.15 - 7pm)
Venue : 95% The Advertising Academy, Suite 2.02, 1 Jalan Medan Setia 1, Bukit Damansara, 50490 Kuala Lumpur.
Fee : RM50

If you are interested, please contact janetlee@95percent.com.my or 03-2287 7095 to book your seat.


PEOPLE FROM ALL BACKGROUNDS ............................


We've had people from all backgrounds, of all ages, coming together to explore. We've met Mass Comm and Advertising Students, Journalists, Engineers, a whole lot of IT people, Accountants, Fresh SPM Grads, Teachers & Academicians who have a secret dream of being a copywriter or any kind of writer - but were told that they can't earn a decent living that way. It's not true anymore.


INFINITE CAREER OPPORTUNITIES ................

With the shortage of copywriters in Malaysia, getting a job should be a breeze. In fact, there are many ex-journalists or PR writers who have found their way into Ad agencies because they are good in writing.

But only to realise that strong language skills are not quite enough for them to crack the brief, conceptualise powerful ad ideas, and thrive in the demanding Ad agency environment. And due to the fast pace of work, many of the more senior people are too busy to provide on-the-job-training.

It is still a lucrative career, nevertheless, for someone who is well-trained and well-prepared for all the challenges.

The Ad industry provides infinite opportunities for growth because it does not take into consideration age, seniority, race, religion, gender or background. You are as good as your talent.

Your salary will increase at the same pace as your talent and skill develops.

So for someone who is willing to work hard, has the burning passion to push boundaries, and you produce great work - you can very quickly be very well paid. But you must be really good.

Most other industries will have fixed salary scales and heirarchy for promotion. Advertising doesn't.

Now isn't that great?

So if you're looking for a way to earn a living with your pen, email janetlee@95percent.com.my, or call Janet at 03-22877095.

This is what Ajay Bakshi, Executive Creative Director of Bates Asia said when he came to judge our graduates' work:
"On the evidence of the well-crafted headlines and sharp ideas I saw in abundance during my visit, 95% seems an excellent way for any aspiring copywriter to sharpen his or her conceptual and crafting skills, and to run the very real risk of having fun in the process."

To read up about the advertising industry in Malaysia, visit www.adoimagazine.com
And check out the Association of Accredited Advertising Agents at www.aaaa.org.my
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