Haha, found this old photo of Joel as a judge at one of our Idea Generators' shows. Pix shows, from left : Participants Tang, Naim, Joel, Shen, Badd, Yng, Janet, and the three other judges Alexis Fernandez, Jeff Orr and Raymond.
In a recent email, Joel said "As 95% The Advertising Academy, you have a niche in the area of a "true" creative advertising syllabus.
IACT hammers marketing and some advertising into its students.
Limkokwing and The One Academy churn out designers.
95%, by being The Advertising Academy is perhaps The Only Advertising Academy today.
I don't know of any other school that has a proper creative advertising programme. And creative advertising is the foundation stone on which planning, client service, etc, is built. AWARD School does teach creative advertising, but it is a fleeting, intensive course.
Great news and a timely, natural progression, fantastic!
One day, agencies will have the Alchemy and the Magic that once made advertising great decades ago. This is the creative gold and dignity that I am pursuing, and God willing, will one day preach."