Some sharing from our grads

Here are what some of our graduates have to say about 95%'s trainings and personal growth : -

"I was tired of doing my assignments in university. Almost losing my passion, I never put total effort in everything I did, yet the uni still gave me good marks. Then my friend introduced me to 95% trainings. I was very skeptical at first. But I decided to give it a shot since I had a long holiday at that time and I also wanted to experience something new.

The training itself was not easy. There were many mental breakdowns and failure that happened in between. But I'll just say that everything that I had experienced there is much more precious compared to 19 years of my life. And another great lesson that I have learned, is to be sincere with myself and don't try to satisfy others. Just give 100% of me and I will feel awesome with the result."
- Benyamin Rusli, Student, Limkokwing University College

“Personal growth was intense and nerve racking. For me, the point of it all was to look deep into my heart, mind, body and soul to see what and who I really am. Trust me when I say this, it’s a terrifying place to go that needs all your courage and commitment and then even more to go to. But at the end, you'll emerge from the dark tunnel and see the brightest light you'll ever witness. Somehow, you'll just never be the same again, and it’s for the better.” - Max Choong, Student, Taylor's University College

“The best thing I can say about the 95%'s trainings is that all of them, no matter what the subject was, focused on the core concept of personal improvement. Sure, they offered me skills. Sure, they offered me insights. Sure, they offered me criticism. But they didn't teach me any of that. They offered, and it was my own hand that took what they offered.

Rather, they helped define me. They defined my character, and my limits as I saw them. Then, they showed me alternatives, how to approach things differently, how to think differently, how to perceive things differently. And that's all they did, only show. Again, if I wanted the change, if I wanted the alternative, if I wanted to better myself again and again and again, I had to use my own hands to do it.
So I say, go for Sparks. Learn about yourself. Learn about who you are now. Learn about who you want to be. Learn about who you could be. And learn just how responsible you are for your own life, and how liberating it feels to be aware of it.” – Aiman Azri

“95% is the place where you can get the best out of yourself. Here, I've witnessed how powerful I am and how impossible is actually nothing. Impossibility had actually just been inside of me. But at 95%, I gained more understanding about myself that made me realise that there was nothing in this world that could get in my way of what I wanted to be. This is not just about advertising, this is about myself. 95% helped me gain my confidence and belief, a belief that says "I can be successful". One thing that I got from personal growth was about making peace with myself. The result? It was the best Saturday I have ever spent without having a girlfriend :)” – Randy Raharja, student, Limkokwing University College

The training at 95% made me realise that I had been guarding way too many issues in my life, whether or not it had to do with disappointment, regret or shame with mental padlocks that prevented me from being truthful and happy. Personal growth was a platform for me to find the keys to undo those locks so that I may accept and reconcile with the past. The experience was mind blowing, tear jerking and nerve wrecking but at the end of day, the lesson learnt was so great that I'm sure it was worth every time and effort. - Jia Ming, Copywriter, 95% The Advertising Academy

There is this bubbling within you – the need to inspire, to live each day differently, to touch lives. Here’s how you can channel that feeling through copywriting.

Copywriters are people who write ads.

Ads like the heartwarming Petronas commercials, or slogans like “Just Do It”, or even campaigns like Earth Hour are all conceptualized by copywriters and art directors.

Those ads, slogans and campaigns were once nothing more than a bubbling within someone, somewhere. Today, they’re touching lives and sparking inspiration.

If you enjoy writing and being creative, a career as a copywriter might just be the channel you’ve been searching for.

To find out more, come to the Me? A Copywriter? workshop. You’ll gain a clear understanding of what copywriting is and what the job involves. You’ll also get to explore your potential and how you can get into the industry.

Date : 27 June 2010 (Sunday)
Time : 3pm – 6pm
Venue : 95% The Advertising Academy, 80A Wisma Dicklin, Jalan Bangsar, KL.
Fee : RM50

For more information, contact Janet Lee at janetlee@95percent.com.my

Sparks, A 3-day Training That Guides You to Discover A Greater You

Click here to view larger image.

Sparks, a 3-day training for students who are passionate and work constantly to improve themselves to be the best that they can be. At this training, you will be led to break free from your limiting beliefs that hold you down to gain a clearer vision of what you aspire to be and from there, work towards it with all you've got. The result is a sense of liberation, energy and power to start achieving your goals and aspirations.

You will also have the chance to work with Creative Directors and Account Directors from the industry. This is where you will be guided to channel your creativity into ideas that solve problems, a skill that you can apply not only to your assignments and work, but also your life.

It will be a journey like no other. You will be led to discover more of yourself than you have ever known. And with that, you will find your inner strength to go the distance, to reach for your dreams and conquer them.

For more info, check out Sparks website. You can also contact us at 03-2287 7095 or write in to Janet Lee at janetlee@95percent.com.my or Jon at jon@95percent.com.my

You can also view what some of our graduates have to say about Sparks:
Grace Look | Norman Tang | Ong Sue Yin

Check out what our grad, Ong Sue Yin, has to say about Sparks!

"Because once you actually emit that one, single spark, it actually liberates you!"

"You'll never believe the things you can achieve..."

"You will remember this day for the rest of your life..."

- Ong Sue Yin, Copywriter, Dentsu Utama


For more info about Sparks, click here: Sparks
To inquire, email Janet Lee at janetlee@95percent.com.my or Jonathan Chu at jon@95percent.com.my

Check Out Our Grad, Grace Look, Speak About Her Sparkalicious Experience

Grace Look
95% Graduate
Now working at Mind Valley

For more info about Sparks, click here: Sparks
To inquire, email Janet Lee at janetlee@95percent.com.my or Jonathan Chu at jon@95percent.com.my

Sparks Training Overview!

For all the dreams you dreamed,
And the dreamer in you who dares to dream,
Who knows no limits and
never lets himself forget that,
This one's for you.

Sparks: Your Starting Point

We've all had them at some point in our lives: great dreams and aspirations, that tells us what we want in life, and who we want to be. Just that as we grow a little older, we sometimes lose track of those dreams as we attend to the list-of-priorities that comes with growing up. What if you found out that those dreams had never disappeared but had been waiting all these while for you to claim them?

Sometimes all it takes is a little nudge to start the ball rolling. You can start to realise and achieve those dreams again. And that is what the Sparks Training is designed to do.

It is a 3-day training that will guide you to reach greater heights and overcome obstacles that stand in your way. You'll have a clearer direction of what you want, and how to bring out your inner strength. It is a journey like no others that will lead you to discover more of yourself than you have ever know.

To find out more, come to the Sparks Training Overview that will be held at the academy on the mentioned dates below. You'll be guided to see the possibilities of achieving your dreams that will have you begin to see the world anew.

Sparks Training Overview on 29/5
Date : 29th May 2010 (Saturday)
Time : 10am-1pm
Venue: 95% The Advertising Academy. 80A, Wisma Dicklin, Jalan Bangsar, 59200, KL
Fee: FOC

Sparks Training Overview on 9/6
Date : 9th June 2010 (Wednesday)
Time : 8pm-11pm
Venue: 95% The Advertising Academy. 80A, Wisma Dicklin, Jalan Bangsar, 59200, KL
Fee: FOC

Sparks Training Overview on 13/6
Date : 13th June 2010 (Sunday)
Time : 3pm - 6pm
Venue: 95% The Advertising Academy. 80A, Wisma Dicklin, Jalan Bangsar, 59200, KL
Fee: FOC

This training overview is open to all students studying in colleges, universities and other institutions of higher learning.

To book your seat, please email Jonathan Chu at jon@95percent.com.my

Rudy La Faber featured in Adoi Magazine

Kudos to 95% graduate, Rudy La Faber who was featured in Adoi Magazine recently for his video submission for the YouTube Young Lions Film Competition!

Click on the tile of this post to read more

To dream is easy, but the road to achievement is not.

a 3-day training that guides you to discover a greater you

We've all had them at some point in our lives: great dreams and aspirations, that tells us what we want in life, and who we want to be. But as we grow a little older, we begin to follow our head, instead of being true to our hearts. Limitations and setbacks make those dreams grow a little more distant with the passing of each day.

Sometimes, one would stop and wonder, “Is it still possible to reach my dreams?” While some who had attempted but failed, would ask, “Why am I not getting there?” And with all these doubts, some may even question, if they ever had a dream at all.

But then again, maybe you've already achieved some things and seen some results. Yet it still feels like you could do so much more.

Maybe all you need is a little boost to take your game to the next level. A starting point, a nudge from the back. This is what the Sparks training is designed to do.

It is a training that will guide you to see a clearer direction of what you want in life, and how you can get there. It focuses on your individual growth to bring out the inner strength in you. With that, it will re-ignite the passion in you.

Seeking out the “Lost Art of Great Headlines”

Indeed, the Lost Art of Great Headlines were rediscovered and revived last Friday evening here at 95% The Advertising Academy. This was our second time conducting the three hour workshop and we had an amazing turnout of 26 eager participants.

The workshop was conducted by Janet Lee who imparted upon the participants, the various methods of coming up with great headlines.

It was truly an insightful experience that taught much and opened eyes to the many wonderful things that words can do.

Here are some interesting comments from our participants!

"Messages can be delivered through many ways, not just from only words and images" - Randy



"You writers out there think you can write? Wait till you sit in Janet's writing workshops!" - Jonathan Chu



"95% helps me a lot, especially during difficult times in my studies, like right now. Thanks 95% and thanks a lot, Janet" - Sendy



"Good headlines add a human touch to just text." - Saras



"Speak with your brain and your heart! (know your truth about product and target better) - Amelia

There is this bubbling within you – the need to inspire, to live each day differently, to touch lives. Here’s how you can channel that feeling through copywriting.

Copywriters are people who write ads.

Ads like the heartwarming Petronas commercials, or slogans like “Just Do It”, or even campaigns like Earth Hour are all conceptualized by copywriters and art directors.

Those ads, slogans and campaigns were once nothing more than a bubbling within someone, somewhere. Today, they’re touching lives and sparking inspiration.

If you enjoy writing and being creative, a career as a copywriter might just be the channel you’ve been searching for.

To find out more, come to the Me? A Copywriter? workshop. You’ll gain a clear understanding of what copywriting is and what the job involves. You’ll also get to explore your potential and how you can get into the industry.

Date : 15th January 2010 (Sunday)
Time : 3pm – 6pm
Venue : 95% The Advertising Academy, 80A Wisma Dicklin, Jalan Bangsar, KL.
Fee : RM50

For more information, contact Janet Lee at janetlee@95percent.com.my

Here's to the Innovators & Early Adopters!

Seth Godin wrote about Moore's Idea Diffusion Curve (click on the title to read it on Seth's blog) and it confirms that our Idea Rawkstarrs are definitely not the masses. They are the Innovators and Early Adopters. Rawk on peeps!

A Step Closer to a Future in Advertising

I had the chance to go for this special workshop, called “A Portfolio That Gets You Hired” here at 95%.

What made this workshop so awesome was the chance to sit down with creative directors, experienced copywriters and dynamic account executives (depending on the department of advertising you choose to pursue) and have them look at my portfolio and provide me with feedback! It’s a very rare chance to have these extremely busy (and creative) people look at some amateur work, especially so for my case.

Who are these creative directors, copywriters and account executives, you ask? They are:

Chan Woei Hern - Associate Creative Director at Dentsu Malaysia
Cheryl Low - Account Executive, McCann-Erickson Malaysia
Faisal Ahmad - Malay language copywriter, Spin Communication
KC Aui - Dentsu Malaysia, Associate Creative Director
Vincent Chan - Creative Head GanForHire
Wong Sai-Meng - Creative Director, Womb Creative
Zac Labang - Director / Strategic Planner at Lucideas

I personally had the chance to speak with copywriters Chan Woei Hern and Vincent Chan.

I also learned about how to strategize and get ideas for an advertising campaign. It wasn’t easy, I tell you, but it was nevertheless challenging.

Long before this workshop, I had known that what I had learned in college was simply insufficient. I didn’t know how to plan for advertising campaigns, how to choose the right words to compliment my campaign and how to derive ideas from the insights that I get.



















Well, at least after this workshop, I have a better idea.

Here are some things I learned:

1. I learned how you can’t think like a student anymore! It’s time to our mindsets and working attitudes.

2. I learned that what I have now is not enough. I need to put in more effort to get something of more substance out. (Those assignments we have done in college or university? Yeah, those. They’re not enough.)

3. I learned that you need to get in touch with life, to connect with it. To be successful in the advertising world, you need to experience life, to live life.

4. I learned that in an advertisement, words and pictures are not all that matter. What matters is if the brief is met or not.

5. I realized that insights are not easily gained, but are powerful when gained.

6. I learned more about my strengths and weaknesses, and I am ready to work on them!

7. I got a better picture of what creative directors are looking for.

As for what the other participants learned, many of them shared that they now had a better idea of what creative directors are looking for. Many were pumped up to redo their portfolios, but we definitely left without a discouraged heart.

When’s the next time this workshop is organized? Well, you gotta stick around to find out when.

P/s: Good things don’t come by often.

By Jonathan Chu

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I am Jonathan Chu, 20 years of age, the new intern in 95%. I love music and writing, and am convinced that basketball is a far more interesting sport than football (you can scream “boo” now) and Mozart doesn’t make you smart.

“If there is no passion in your life, then have you really lived? Find your passion, whatever it may be. Become it, and let it become you and you will find great things happen FOR you, TO you and BECAUSE of you.” - T. Alan Armstrong