How to present Strategy

The only thing tougher than cracking an advertising strategy is how to sell it! How do you build your case and lead your audience step by step until they arrive at the obvious conclusion that your strategy is brilliant? This is a task that requires skill and creativity. Come hear from two people of different disciplines share how they do it.

Speakers : Joseph De Leon, Strategic Planning Director of Draft FCB & Woei Hern, Associate Creative Director of Dentsu Malaysia
Day & Date : Monday 24th August
Time : 7 - 8.30pm
Fee : No charge for graduates, RM10 for guests.

Dharma shares a CI case study

Award winning copywriter and executive creative director Dharma Somasundram has evolved into a brand consultant. As Managing Partner of a brand consultancy agency called Ova, Dharma has re-invented how CIs should be created and written. She shares her experience of creating successful CIs this Sunday at 95%.

TOPIC :
TRANSLATING STRATEGY TO A VISUAL IDENTITY SYSTEM.
It is important that a brand speaks in 1 voice across its many touchpoints – a visual system being one of those touchpoints. Find out how a visual communications system can be on-brand, yet flexible enough to meet creative and advertising needs.

Day & Date : Sunday 23rd August
Time : 2 - 3pm
Venue : 95% The Advertising Academy
Fee : no charge for graduates, RM10 for guests.

To book your seat, email janetlee@95percent.com.my

Thanks Woei Hern!

Woei Hern, Associate Creative Director of Dentsu Malaysia, gave up Capoeira practice last night to come and judge the advertising strategies written by the current batch of Idea Rawkstarrs.

This morning, he posted this on his blog. Click on the title of this post to read and learn.

Age shouldn't be a barrier to greatness

Many great things in history were achieved at young age. We are inspired by this video...