What do award judges really look for?
At the recent Kancil Awards 2007, Janet Lee grabbed the chance to interview the foreign and local creative gurus. These video interviews provide a revealing insight into what they look for, how they think, why they chose what they chose, and where they see the Malaysian ad industry heading next year.
As the final part of the Kancil Awards Festival 2007, the 4As and 95% hosted this video presentation for all ad agency people on 19th December 2007.
Special guest star of the night was Edmund Choe, the Kancil Awards Jury Chairman and Creative Chairman of Saatchi & Saatchi. Here's Edmund and Janet.
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For more info on Kancil Awards, visit www.kancilawards.com