Saturday, November 11, 2006

Think of a soft drink...

Think of a toothpaste. Now, a men's shaving product. Next, breakfast cereal.

At Peter Gan's "Branding Is Everything" talk, the audience was answering almost in unison. Imagine achieving that kind of top-of-mind recall! It takes much more than just a great logo design, or even a complete Corporate Identity programme to create such powerful branding.

Peter shared his explanation of Carl Jung's theory : To build a brand, think about how to touch people on four levels : thought, emotion, sensation and intuition. For many of the thirty people who overcame rain and traffic to join us last night, it was an eye-opener, and the start of a new way of thinking about their own brand.

One of the sweetest feedback of the night came from this lady who is just about to launch her own business. After the talk, she said that she realised she was about to make one or two mistakes, but now she can avoid it.

Coming up next :

Peter will be conducting a 2-day workshop on how to develop a Brand Strategy. He will lead participants to explore both the breadth and depth of how to strategically build their own brand, and nurture it over time.
Workshop Date : 14 & 15 december 2006
Time : 10am - 6pm
Workshop Fee : RM1,300 per pax

Limited seats are offered, so please contact Esther at 02-2287 6095 or if you are interested.

Many thanks to the 95% graduates Andrew, Tuck and Max who came to help out. Andrew - I heard you walked and ran all the way to GFH to get the handouts photocopied! Wow, thank you for your commitment and for living the mindset of "if there's a will, there's a way".

And finally, did you think of Coke, Colgate, Gilette and Kellog's?

Wednesday, November 08, 2006

Discover Why Branding Is Everything

Everyone's heard about branding, but how many people actually know and understand what it is? Come to the 'Branding Is Everything' talk at 95% Trainings and discover, among other things :

• What differentiates a product from a brand
• How to identify superficial 'branding' and real brand-building work
• Why corporations are turning to branding to increase impact, growth and longevity
• What it takes to thrive in the exciting world of branding
• What careers and opportunities are available in the branding industry today, and how you can be a part of it.

This is your chance to have all your questions about branding answered by an advertising veteran Peter Gan, CEO of GanForHire and B3. (Click on the link on the right if you'd like to know more about Peter)

Date : Friday 10th November
Time : 8pm - 10pm
Venue : 95% Trainings (our map is featured in a previous post)
Entrance Fee : RM50

If you'd like to develop your ability and skills as a Brand Executive, this 8-week training will deepen your understanding, improve your ability to strategise, conceptualise ideas, and evaluate great advertising.
To find out more, come for a Training Overview :
Date : Saturday 11th November
Time : 3-5pm.
Venue : 95% Trainings
No entrance fee. Call 2287 7095 or email to book your seat by Friday 10th Nov 5pm.

Monday, November 06, 2006

We're in The Star

Thanks to our graduate, Johan, our Brand Executives In Progress Training got a write up in The Star. To view, click on the link shown on the left.

Thursday, November 02, 2006

Map to 95%

Hey guys, if you are wondering how to get to 95%, here's a map.

You can also call us at 03-2287 7095 or 2278 6095. Email us at, or
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