Saturday, November 29, 2008

Kancil Awards 2008: BEST of the BEST in the student category goes to Ng Bee Nee of 95%

At the 2008 Kancil Awards, Ng Bee Nee's entry stood out from over 100 other students' work, and was judged to be the BEST of them all.

This is what some of the Kancil Award main jury said about her entry :

Pann Lim from Kinetic Singapore : "I love ideas that say so much but are yet so simple. Ideas that cut through the clutter (literally). Ideas that make me smile. Ideas that make me feel - Is this the end of my career?"

Adrian Miller from Saatchi & Saatchi : "She demonstrated that she has the basic requirement for a copywriter : strong grammar. The rest I can teach."

Mun from BBDO : "I would hire her."

Alex Burnard from New York's Crispin, Porter & Bogusky : "She made an effort to brand herself."

Bee Nee has a degree in English from UK and she is now a Hydrogen candidate at 95%, under contract to Grey Malaysia. CONGRATULATIONS BEE NEE!
Your career as a copywriter is launched :)

To find out how ad agencies can pre-book Hydrogen Candidates, please contact Felicia at 03-2287 6095.

Hey, did you know that the top Kancil Student Award Winners for the past four years (ever since we opened) are graduates of 95%?!
2005 : Norman Tang
2006 : Andrew Wong & Christopher Choong
2007 : Fajar Kurnia
2008 : Ng Bee Nee
You guys are the rare few individuals who are hungry and passionate to be the best in the industry. Thanks for giving us the honour of training you, you guys will be the leaders of the industry one day.

More Winners at Kancil Awards...

At the Kancil Awards last night, while it was great to see Bee Nee claim the Best of the Best Student Award, we were also very proud to see past graduates (who are now working) win as well. The standard of the Malaysian Kancil Awards is extremely high. Malaysia is among the best in the region, and our Kancil Awards maintains the same high standards as the top international award shows. Sometimes, it is even easier to win at Cannes or the One Show than it is at Kancil!

This says a lot about the winners.


Daniel Ang at Rapp Collins.
Bronze : BMW "harp"
Merit : BMW "let there be light"
BMW "harp" also won a Bronze at Effies and Finalist at Cannes.

Norman Tang at Dentsu.
Bronze : Maybank "WhatIsMToYou" website

Hex at Lowe & Partners
Bronze : Ikea "staircase"

Bala at McCann Erickson
Silver : SOL crash helmet TVC.

For the full list of results, click on the title of this post.

Friday, August 08, 2008

Fajar wins at The Art Directors Club, New York.

Click on the title of this post to see Fajar's winning entry : Diver.

Tuesday, July 29, 2008

Crowbar Award Winners

Crowbar is an annual student award organised by the 4As of Singapore. It started out as a local competition, but has now become an international event with entries from as far as UK.
Click on the title of this post to read more about Crowbar and find out who is Billy, the kid in this photo.

This year, graduates from 95% The Ad Academy picked up 12 finalist awards!
The finalists are :
Anthony Limanjaya
Fajar Kurnia
Natasha Angeline Joie
Wilson Santoso

Janet and Shahnaz joined the finalists at the Award Presentation Dinner at Orchard Hotel in Singapore, last Friday. The event gets bigger and bigger every year (the food also got better!).

Congratulations! May this springboard you to higher heights in your advertising careers :)

Thursday, July 17, 2008

Zion Tan joins Saatchi!

Zion got the good news today : He will be starting work at Saatchi & Saatchi in August.
Wow, Saatchi & Saatchi! Well done, Zion! You really did a great job during your training here and this is a hard-earned success for you. May it be all the sweeter for your incredible effort.
A huge, hearty Congratulations to you :)

Hex shares her story

Find out how Hex got in to the big bad world of advertising. Click on the title of this post.

Thursday, July 10, 2008

Ad Agencies want Doctors, Lawyers and Bankers.

The best people in advertising are the ones with a rich variety of life experiences.

Ad agencies around the world are recruiting people from non-advertising backgrounds.

If you have a background in Business, Law, IT, Engineering, Psychology, Philosophy, Sociology, Journalism, Backpacking or even Fire-Eating, you may already have what it takes to get in to this incredibly exciting industry. Contact 95% to find out how.

Advertising is said to be:
"The most fun you can have with your clothes on".

Wednesday, July 09, 2008

David signs his letter from Lowe & Partners!

Meet David Lee, the first candidate to pass the assessment and join Hydrogen, the revolutionary training that comes with a guaranteed job. A passionate and self-driven young talent, David has just filled one of the Copywriter jobs. Here he is, collecting his job confirmation letter from Lowe & Partners.


David says:
It's just so surreal, Janet!
How do I feel? I always believe that I can do something with my career and I really want to go far in this business. This training represents a big step in what I believe in. When you showed me the letterhead, I actually got kinda lightheaded and everything seemed so uncanny, "Me? joining Lowe & Partners? Are you kidding me? Is this some Punk'd thingy going on?" and that's why I kinda forgot about what you told me to do with the assessment forms.

It took a while for everything to settle down and when I wasn't feeling so ecstatic after a couple of hours, I was like "WOW"...I'm actually joining one of the big boys in the industry soon...there are so many questions going on in my head now but I believe all these questions will be answered gradually as I go along this chosen path and I'm all set to go! Thank you, Janet...thanks for everything!"

David, you inspire us with your clear vision, calm confidence and decisive action.
Now buckle up, and get ready for one heck of a roller coaster ride! See you in the training!

Monday, July 07, 2008

I love advertising bcos...

It’s a Passion. An Obsession. An Addiction.
It’s also incredibly fulfilling. Here's what ad people say...

"It’s an on-going lesson in what people want and need. Their dreams and aspirations. What inspires them. What makes them laugh and cry, happy and sad, blissful and angry. What makes us different and the same and that, in the final analysis, we’re really all connected. I love staring at that blank sheet of paper knowing that what I put on it has the power to move people and change the world little by little."
Paul Lingan
Deputy Creative Director, TBWA-ISC.

"I love it because no two days are the same. Everyday demands the best from you, and there’s nothing like being surrounded by people who dream big, without limits. Advertising is an obsession!"
Jon Chew
Ex-journalist, now Copywriter, TBWA-ISC.

"I’m feeling great doing a job that I’m passionate about. And here’s d reason why : the notion of having a colourful answer for every problem. No black or white solution. That’s it!"
Faisal Ahmad
Ex-Engineer, now Copywriter at Spencer Azizul.

I love advertising because it’s the only job where you get to dig deep into so many different products, brands and people. Plus, nothing beats the satisfaction of showing off a great ad. I don’t think I could make people smile with a well-done financial report :)
Copywriter, CC+J Adhaus

For more, click on the title of this post.

Sunday, June 22, 2008

Goals are dreams with deadlines

Rudy La Faber had a dream. He also had a clear plan of how to make it materialise. He took firm action, one step at a time, and now he's living his dream. Here's what he says...

“If you said I was going to be a writer at a big agency a year ago, I would have laughed at you. I didn't know a thing about advertising. Now I'm a writer at Naga DDB. Most of my friends are pretty sick of me talking about my job. I can't help it though, I love it too much. For the first time ever I can wake up, head to work and not complain about anything at all. I honestly couldn't have done it without Janet and the crew!"

Thursday, June 12, 2008

Fajar's exciting journey to a job in Ogilvy Singapore

Fajar Kurnia, the most awarded student of 2007, recently went job hunting in Singapore and got 3 job offers : Grey, TBWA/Tequila and Ogilvy. He eventually accepted Ogilvy's.

Congratulations Fajar, on making your dream come true. When you first joined 95% you said you were determined to be the best in whatever you do. Now you've proven it! AWESOME!
We wish you (and your puppy - the one featured in the ad that won Gold) all the best in Singapore.

This is what Justin Lim, ECD of Grey wrote to me :
out of all the kids i saw at portfolio night yesterday, the boy you recommended clearly stood out.
i offered him a job. now it's up to him if he wants to accept it.
thanks once again for the recommendation - it's a great help.

I don’t know if I am lucky, or it is that easy?

After realizing that in Malaysia, it is much easier to get a job than the work permit, I decided to try my luck in Singapore. It started with The Portfolio Night organized by DDB.

I was supposed to meet several Singaporean ECDs there including Justin Lim of Grey Singapore. I was wondering what kind of person Justin was as my friends who had seen him earlier said that he was totally demanding and ruthless. He told one of my friends “You’ll never get any job anywhere with a portfolio like this.”

But there was no way for me to back out as Janet herself had set up an interview for me that night. I thought there was nothing to lose; I had been with Janet for over half a year; how much worse this could be?

I saw him, showed my portfolio and explained some of the work. The next thing I knew, he offered me a job, explained what I would do, and gave me A WEEK to think about it!

I was happy and thrilled, but then another thing came up in my mind “SH*T! I haven’t even tried any other agency. I want to try firstttt! Who knows there may suddenly be a miracle that can get me an interview with agencies like Ogilvy.”

I went back and improved my portfolio based on the feedback I got that night. The next morning, I sent my portfolio to almost all the big agencies in Singapore. Since I did not have any contacts of any ECDs there, I tried to guess their email addresses.

I sent the same email to,,,, and so on.

80% of my emails bounced back but I kept doing that (reducing the size of the attachment helped) until my email got through to the ECDs I was targeting.

I got several replies immediately. Who says that ECDs don’t read emails?

The 2 that really excited me were from GRAHAM KELLY of TBWA|Tequila and TODD MCCRACKEN of Ogilvy & Mather.

My first interview was with TBWA. Their office building was very interesting. It was an old renovated ex-clinic building painted yellow. I saw John Merrifield while waiting for Graham; I did not know John was based in Singapore. The interview went well; Graham did most of the talking. He explained what they were doing, their clients, the way they worked and he told me that he thought I could crack big briefs and I would do well there.

After lunch, I rushed to Ogilvy’s office which was located not so far from TBWA’s. The office was very big and quite scary. It was like a big mafia mansion with a humourless receptionist. Anyway, I got to see Todd after waiting for 10-20 minutes.

From the conversation, I think Todd was not really looking for new people. I think he just wanted to give me an opportunity to show my work. In fact, I did not expect anything from him other than useful feedback. Ogilvy Singapore was the second runner up Agency of the Year at Cannes Lions last year, getting an interview was already an achievement for someone like me.

After seeing my book, he got the creative group head and his partner to come into the room. They saw my work and gave me some useful feedback. Then the group head said "I HAVEN'T SEEN SUCH A GOOD BOOK IN A LONG TIME".

Todd asked me to give him a week to let me know.

Just as I left the office, the group head chased after me and asked if I could give him a soft copy of my work, which I did. (Apparently, this is the guy who did the campaign for FHM that won at every award show in the world. The one that looks like a long copy ad campaign but all the words are actually sexy girls posing.)

A week later, I emailed Todd. He told me that there were a lot of people applying to Ogilvy, but I was on his finalist list. He said he liked me and I’d worked out well there. I told Janet that I did not have any more fingers to cross.

Two days later he said “You’re in”. I almost fell down from my chair when I saw his email. I really don’t know how to put the feeling into words. It was like a far-fetched dream that suddenly came true. I wonder how this could seem to be so easy!

I regret to say that I had to turn Grey and TBWA down.

I have just gotten my work pass approved. I am now preparing all the requirements to apply for a dog permit in Singapore for my little Canon (which has turned to be much more difficult and expensive than applying for human work permit).

Thanks guys for all the best wishes.

Sunday, May 04, 2008

Congratulations on getting your dream jobs!

The last couple of months was filled with suspense - several 95% graduates went for job interviews with hearts full of hope, and waited and waited. Now, we are thrilled to congratulate all of them :

• FAISAL AHMAD. A former Engineer, Faisal has made a brave jump into advertising. Faisal just started work as a Malay language copywriter at Spencer Azizul.

• ELLIE WOON & CJ GAN have joined Lucideas. Boss Kelvin Long says "Got a good team going :) the best team so far."

• FALAH NAIM, joined Dentsu Utama as an AE. His first big agency break.

• HEX, a graduate of The One Academy who later discovered a love for writing will be joining Lowe & Partners as copywriter at the end of May. ECD Seong was amazed at how much work she had produced in the last 6 months!

• JON CHEW, a talented former journalist will be joining TBWA-ISC\Malaysia as a copywriter in mid May.

• RUDY LA FABER. Although he has no advertising background, he managed to impress the incredibly demanding ECD Ted Lim. Rudy started work at Naga DDB as copywriter last week.

• LEI YOON, the crazily hard working perfectionist has joined Ogilvy as an Account Executive.

Well Done guys, we're proud of you. Now work hard and break new ground!

To the other 95% graduates who are looking for jobs, please let us know. We are still getting requests every week!

Another chunk of happy news : FAJAR KURNIA has won another yet award! This time, it's a Merit at Art Directors Club, New York. Congratulations Fajar and all the best for 2008 Crowbar Awards.

Sunday, April 06, 2008

Wilson's work

Wilson Santoso, a passionate young man who is fanatic about advertising has set up a blog featuring his best work. Click on the title of this post to check it out. You'll be inspired!
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