The only thing tougher than cracking an advertising strategy is how to sell it! How do you build your case and lead your audience step by step until they arrive at the obvious conclusion that your strategy is brilliant? This is a task that requires skill and creativity. Come hear from two people of different disciplines share how they do it.
Speakers : Joseph De Leon, Strategic Planning Director of Draft FCB & Woei Hern, Associate Creative Director of Dentsu Malaysia Day & Date : Monday 24th August Time : 7 - 8.30pm Fee : No charge for graduates, RM10 for guests.
Award winning copywriter and executive creative director Dharma Somasundram has evolved into a brand consultant. As Managing Partner of a brand consultancy agency called Ova, Dharma has re-invented how CIs should be created and written. She shares her experience of creating successful CIs this Sunday at 95%.
TOPIC : TRANSLATING STRATEGY TO A VISUAL IDENTITY SYSTEM. It is important that a brand speaks in 1 voice across its many touchpoints – a visual system being one of those touchpoints. Find out how a visual communications system can be on-brand, yet flexible enough to meet creative and advertising needs.
Day & Date : Sunday 23rd August Time : 2 - 3pm Venue : 95% The Advertising Academy Fee : no charge for graduates, RM10 for guests.
To book your seat, email firstname.lastname@example.org