Wednesday, February 25, 2009

Tips for Copywriters

Click on the title and link to Joel Lim's blog. He's a very talented young copywriter (young compared to Janet) who made it to Associate Creative Directorhood and then won the Astro scholarship to pursue his Masters. Now studying in Australia, he seems to have lots of time to blog. (Fans of Dune will love it!)

Haha, found this old photo of Joel as a judge at one of our Idea Generators' shows. Pix shows, from left : Participants Tang, Naim, Joel, Shen, Badd, Yng, Janet, and the three other judges Alexis Fernandez, Jeff Orr and Raymond.

In a recent email, Joel said "As 95% The Advertising Academy, you have a niche in the area of a "true" creative advertising syllabus.

IACT hammers marketing and some advertising into its students.
Limkokwing and The One Academy churn out designers.

95%, by being The Advertising Academy is perhaps The Only Advertising Academy today.

I don't know of any other school that has a proper creative advertising programme. And creative advertising is the foundation stone on which planning, client service, etc, is built. AWARD School does teach creative advertising, but it is a fleeting, intensive course.

Great news and a timely, natural progression, fantastic!

One day, agencies will have the Alchemy and the Magic that once made advertising great decades ago. This is the creative gold and dignity that I am pursuing, and God willing, will one day preach."

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