Saturday, October 31, 2009

10 Golden Kancils?

The Kancil Awards 2009 is a sign of how we have grown as an industry, and how 'advertising' has evolved in sync with people's lifestyle. By emulating the international award shows and splitting up the work into 10 different categories, each with its own Golden Kancil, the 4As is giving due recognition to the significance of the fast rising categories.

Back in 2007 when there was only one Golden Kancil, the five or six Golds contending for this ultimate honour were a mix of film, digital and print entries. The judging must have been like comparing apple, orange and rambutan to see which is better.

This year, it is good to see standards being maintained somewhat, with Gold still being a rarity. And only two Golden Kancils were awarded.

Print used to be Malaysia's greatest strength. Now it is Film and Digital. Although, without our much beloved Yasmin, it will be interesting to see who picks up her torch.

Click on the title of this post to view one of Yasmin's last commercials, the Film Golden Kancil winner.

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