Trapped Girls Updated Facebook Status Instead of Calling For Help

How crazy is this? Click on the title of this post to read the full article.

How to present Strategy

The only thing tougher than cracking an advertising strategy is how to sell it! How do you build your case and lead your audience step by step until they arrive at the obvious conclusion that your strategy is brilliant? This is a task that requires skill and creativity. Come hear from two people of different disciplines share how they do it.

Speakers : Joseph De Leon, Strategic Planning Director of Draft FCB & Woei Hern, Associate Creative Director of Dentsu Malaysia
Day & Date : Monday 24th August
Time : 7 - 8.30pm
Fee : No charge for graduates, RM10 for guests.

Dharma shares a CI case study

Award winning copywriter and executive creative director Dharma Somasundram has evolved into a brand consultant. As Managing Partner of a brand consultancy agency called Ova, Dharma has re-invented how CIs should be created and written. She shares her experience of creating successful CIs this Sunday at 95%.

TOPIC :
TRANSLATING STRATEGY TO A VISUAL IDENTITY SYSTEM.
It is important that a brand speaks in 1 voice across its many touchpoints – a visual system being one of those touchpoints. Find out how a visual communications system can be on-brand, yet flexible enough to meet creative and advertising needs.

Day & Date : Sunday 23rd August
Time : 2 - 3pm
Venue : 95% The Advertising Academy
Fee : no charge for graduates, RM10 for guests.

To book your seat, email janetlee@95percent.com.my

Thanks Woei Hern!

Woei Hern, Associate Creative Director of Dentsu Malaysia, gave up Capoeira practice last night to come and judge the advertising strategies written by the current batch of Idea Rawkstarrs.

This morning, he posted this on his blog. Click on the title of this post to read and learn.

Age shouldn't be a barrier to greatness

Many great things in history were achieved at young age. We are inspired by this video...

Brainstorm with Jeff Orr, ECD of TBWA

This generous man is back to lead another brainstorm. This time, it's for a real project, and if your ideas are selected, they will actually be produced.

Briefing : 3rd August, Monday. 7pm - 8.30pm
Brainstorm : 7th August, Friday. 6.30pm til late.

Jeff is an inspiring mentor and ECD who has raised many of today's top Creative Directors, including Edwin Leong, ECD and Chairman of JWT and Andy Soong, ECD of Publicis. The way he thinks will open up your mind. It'll be hard work, but you'll learn lots.

This event is only for graduates and current participants of 95%.

To book your seat, email janetlee@95percent.com.my

"I'm going to have the most awesome tweets now because of this." Tien Ming

While people protesting the ISA, we were examining headlines and each other's body parts. It was a 2-hour talk titled 'The Lost Art of Great Headlines' by Janet Lee. Was it worth fighting through the massive traffic jams and roadblocks to get here? Here are some of their comments...

"Glad to know headlines can be more than just add-ons to visuals." Rudy La Faber

"You'll never look at headlines the same way agin." Jonathan Yap

"Janet made us write @#%$#@ things about our classmate! The perve! I would have loved to have seen more examples." Adlin

"Life is never the same once you've trained at 95%!" Alice Yong

"Writing is more fun when you know the rules." Ong Sue Yin

"Makes life easier!" Ben Ng

"Even after graduation, I learn something new each time I come back." Ng Bee Nee

"Copywriting rocks. Advertising rocks. I rock." Vince Lee

It was so good to welcome back our graduates. It was like a family reunion with graduates from different 'generations' coming together and getting to know each other.

The Lost Art of Great Headlines will be on again on 23rd August, Sunday, 10am - 12pm.
Entrance Fee : RM195
Graduates and current Idea Rawkstarrs, no fee.
Guests of graduates : RM50
To book your seat, email janetlee@95percent.com.my

Stacy's Scraps

The best ideas come when you are focussed on making customers happy :)
Click on the title to read this simple success story.

Savvy Presenter Tip No. 1

To find out more, click on the title of this post.
Or contact gracelook@95percent.com.my

Next Intake : 29th September 2009

Idea Rawkstarrs is a 3-month training for Copywriters, Graphic Designers, Account Executives, Marketing Executives who aspire to be outstanding.

1. YOU'LL LEARN THE FORMULA TO CREATE WINNING IDEAS
Idea Rawkstarrs will train you to think, strategise and create ideas the way the working professionals do. This is the discipline that Creative Gods around the world apply to their work. It works from them, it will work for you.

2. YOU'LL GET A COMPETITIVE EDGE WHEN JOB HUNTING
Thousands of graduates are applying for jobs. Ad agencies have greatly reduced hiring. It is much tougher now. The graduates who are still hoping and trying their luck will be left behind. The ones who wake up and work to give themselves an edge are the ones who will succeed.
Adversity brings out the best in some people, while others just cannot see beyond their problems. Guess who will be the victor and who will be the victim? Where do YOU choose to be?

3. YOU WILL LEARN FROM THE BEST PEOPLE IN THE BUSINESS
Janet and Peter have won over 80 local and international advertising awards. They have created unprecendented marketplace success for many clients. Imagine how high you can reach when you stand on the shoulders of these giants!

4. THE PEOPLE WE TRAIN WIN THE TOP AWARDS
The top Kancil Student Award winners for the past four years are graduates of 95%. What career opportunities would open up for you, if you were one of this year's winners?!

5. RESPECTED BY THE AD INDUSTRY
We are recognised by the 4As and its member ad agencies. We still get calls from ad agencies who want to hire our graduates. Even now when times are bad, 95% graduates are still in demand.

6. WORLDWIDE CONTACTS
We have contacts with Creative Directors in Malaysia, Singapore, Mumbai and China. This can open doors for you.

7. AN OPPORTUNITY TO EXPERIENCE YOURSELF AS SOMEONE AWESOME
It takes courage and passion to get what you want in life. This cannot be taught. Only you can push yourself to manifest these qualities. At 95%, we provide you with the opportunity and the coaching to experience yourself as courageous, passionate, and innovative. You'll find the wisdom and power to overcome challenges. How soon do you want to awaken these qualities within yourself?

To enquire, please call 03-22877095 or email janetlee@95percent.com.my or ninetyfivepercent@gmail.com.

The Persuasive Writer

We miss our graduates, and we're going to start giving them good excuses to come back to 95%. We'll be launching our 95% Alumni soon and you can look forward to short talks, taboo competitions, brainstorming gang-bangs, and more.

As a pre-launch, there will be a talk for a small group of copywriters. The speaker is Joel Lim, a very talented young copywriter (young compared to me!) who made it to Associate Creative Director, and then won the Astro scholarship to pursue his Masters in Australia. He'll be back for holidays and would like to share what he has recently learnt :

THE PERSUASIVE WRITER.
An intimate workshop on how the six principles of persuasion can make your copy more effective.

Date : Monday 6th July
Time : 7 - 9pm
No fee for 95% graduates. RM10 for guests of graduates.
15 seats only.

A Great Banner Ad

Most banner ads are bland, boring and expected. This one is addictive!
A wonderful example of GREAT copywriting!

Click on the title of this post to view.