Razlina Ramli

A graduate of UK's National Film and TV School, Raz is the Story Writer's Lead Trainer and people who know her well call her 'the evil one'.



Upon graduating, Miramax (yes, Miramax!) wanted to option her script ‘Mengejar Zuriah’ which was already committed to Astro. The film was subsequently produced and went on to win a nomination at the Singapore Film Festival.

Since then, Raz has written over 100 hours of produced television episodes, the latest of which is REALITI, currently running on 8TV.

Here's Raz in an unusually mellow mood ...

Janet Lee

With over 20 years experience, over 80 awards, and 7 glorious cats, Janet is the Advertising Lead Trainer and Director of 95%.

Driven by a passion for ideas and the desire to get her clients' brands talked about, Janet was stunned when she won her first award : a Silver Kancil for a hard-working, fact-heavy campaign for Sustagen. This gave her the belief that in order to win awards, one should not focus on winning awards - but on meeting the client's objectives spectacularly.

The exhilarating journey from wide-eyed copywriter to management member took Janet five years. The remaining fifteen were spent intimately involved in the running of an ad agency: Spider Network Malaysia, and then GanForHire.

Her training career started when she was asked to design and deliver experiential trainings for advertising students at Institut Sledgehammer. When her students started winning Kancil and Adrenaline student awards, and went on to secure good jobs in ad agencies, she got hooked on training.

Outside advertising, Janet designed teenage leadership trainings for the Young Achievers' Club, and in 2004, she was appointed as a Character Building Trainer of Malaysia'’s National Service Programme. She later became a Trainer of Trainers, until she left to set up 95%.

Janet's experience in both Advertising and Training places her in a unique position to understand and fulfill the requirements of the Ad industry. And with her ability to see and bring out the gifts in each individual, many friends and colleagues consider the creation of 95% Trainings as inevitable.




She has only one tip for people who are passionate about advertising : click on the title of this post to read what that tip is ...


Here's Janet in the midst of a graduating intake of Advertising Professionals in Progress.

Shahnaz, the Programme Director

Following his active involvement in teenage camps and experiential corporate trainings, including a stint as Motivational Trainer for the Cyberfolks Training Camp, Shahnaz’s passion to empower people led to his full time involvement in the pioneering of the Character Building module of Malaysia’s Program Latihan Khidmat Negara.

He recruited and managed 120 facilitators for the Training of 1,250 Trainers throughout Malaysia, which he coordinated and trained. During the inaugural training in 2004, Shahnaz was Head of Quality Control in University Malaysia, one of the largest training centres, supervising over 100 trainers and 5,000 trainees.



At 95%, Shahnaz is known as the Guru Besar. He is also a full time trainer specialising in Personal Growth, Team Building and Communication Skills. With some arm-twisting, he also conducts some of the Advertising Skills trainings.

One of his proudest moments of 2006 (apart from getting married) was conducting our first overseas training : here is Shahnaz, Janet and Peter with the exuberant participants of Aplaus, a lifestyle tabloid in Medan, Indonesia.

wassup...?

This new blog will feature events and trainings that are coming up, trainings done (and what the grads have to say about it), and showcase our graduates work. If you're a graduate and you'd like your work to be featured here, pls submit the best of your best to janetlee@95percent.com.my for evaluation.