Wednesday, September 08, 2010

Huh? Idea Rawkstarrs can help me in being an Art Director or Graphic Designer? Can ah?

We've talked about if Idea Rawkstarrs can help students or switchers be good Copywriters in our previous post, but can the training help them be Art Directors or Graphic Designers? Certainly yes! As you would already know, designing and art directing do not just revolve around pretty pictures, aesthetics and beautiful color combinations; but also ideas.

Remember those days when you were staring at the blank piece of drawing block or blank screen while stressing out and scratching your head? You hear that bugging voice in your head that keeps screaming, "Need… Ideas. Need. Good. Ideas!"

Desperate for inspiration, you begin browsing through websites by great designers or books with beautiful designs. You scan each image, hoping quietly that inspiration will just come and spark something fresh and inspiring in your mind. Yet, sometimes, it just doesn't come! Ah, the frustration!

In Idea Rawkstarrs, you will discover ways to unblock your mental blocks. You will also learn the skill to churn out ideas continually, with or without pressure – a skill immensely important to art directors and graphic designers.

But everybody can come up with ideas!

True. But oftentimes many come up with ideas not knowing why the ideas work or don't. Creative Directors who have interviewed ad freshies (those who are new to the advertising industry) expect the interviewees to be able to discuss their ideas in a meaningful way.

Jeff Orr, Executive Creative Director of TBWA/ISC Malaysia said, "I'd like to be able to hold an intelligent conversation with them about their portfolio. Why they've done what they've done. How they arrived at the strategy, what were their other ideas. It's their intelligence I’m buying."

What adds to the frustration of many ad freshies (especially graphic designers and art directors) is the common struggle to express their ideas clearly. Those who can express their ideas with clarity often bring joy to the interview sessions.

So how does Idea Rawkstarrs fit into the picture?

Idea Rawkstarrs is like a pressure cooker where you will be trained to be able to be able to come up with ideas that not only solves a problem, but also wow and impress people. In addition to that, you will be able to think strategically. The classes are designed in a way that allows you to express yourself and your ideas and hones that skill as you go along.

So, can Idea Rawkstarrs help you in being an Art Director or Graphic Designer? Based on the participants we’ve trained, we can say 'Yes' with all confidence. Note however that Idea Rawkstarrs doesn't train you in designing (the skill aspect) but in conceptualizing ideas.


For more information about Idea Rawkstarrs, email Janet at or Jon at

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